INNOVATIVE AND EFFECTIVE

We thought these batteries could be a one-shoe fit-for-all, and expected the start-up Solid State Battery sphere to be more developed than we found it. So we conducted interviews with industry competitors and physicists and very quickly realized the complexities, potential customizations, and financial barriers to market entry. We researched competitors and assessed their value propositions. While doing so, we learned that the market for solid state batteries has a very few but very strong key players backed by large corporations like Toyota, BMW, and Tesla. Through interviews, we learned that competitors are specifically having issues with battery interface and its unsuccessful runs with Polymer and Ceramic material. And this means we need to successfully score and highly emphasize our successful runs of the organic insertion cathode material, since it is our biggest differentiator. Lastly, we learned that we may have to pivot from commercializing to selling our IP mid-research.